NEWSLETTER SIGNUP

By signing up to our newsletter, you agree to our terms.

Do Something

Register and Vote

Want to be counted by VoteCastr—and, in the election? Make sure you register by October 11th. And VOTE on November 8th.

Find out more about VoteCastr and its IndieGoGo campaign, set to launch in October.

Connect WITH OUR SOCIAL ACTION TEAM



Read More

The Victory Lab

Victory Lab

Order The Victory Lab, Sasha Issenberg’s book about the secret history of modern American politics, about innovations in campaigning that stem from research into behavioral psychology, data-mining, and randomized experiments that treat voters as unwitting guinea pigs.

Meet the Disruptor: VoteCastr

Finally, a company—with local roots—is set to give voters the same election day play by play the media and political elite have kept hidden from us

Finally, a company—with local roots—is set to give voters the same election day play by play the media and political elite have kept hidden from us

Imagine this. It’s election day. You voted at 8 a.m. And, periodically throughout the day, you’d like to check in to see who’s ahead. At noon, you find out that Hillary is way ahead in California but only up three percentage points in Ohio. By 3 pm, you learn that she’s upped her lead in Ohio to 8, but that Trump has jumped ahead by 3 in the Tar Heel state.

This might not sound like a radical disruption, but it is. Because until now, if you’ve voted in the morning, you’ve had to wait until after the polls closed some 12 hours later to find out the score of our ultimate civic game. That’s because the media and political elite have long conspired to keep information from you on election day. But now comes Votecastr, a company that seeks to democratize information on election day.

Votecastr is the brainchild of local political consultant Ken Smukler—the same guy whose uproarious political commentaries on black radio we’ve been linking to. He has partnered with a group of Silicon Valley disruptors and former Philadelphia Magazine writer Sasha Issenberg, author of  2013’s brilliant The Victory Lab: The Secret Science of Winning Campaigns, and the ever-thoughtful slate.com, which will be the media resting place for Votecastr’s real-time reports. Issenberg and I worked together a decade ago, and I count him as a friend. Like Smukler, he’s a deep political thinker, as his book amply illustrates. Together, they’ve come up with something that could end the paternalistic media coverage we get on election day and, by covering politics as though it were an NFL Sunday, it just might make the masses more excited about races for elective office.

Votecastr is a long overdue innovation, and one that, by hooking citizens on the won/lost narrative on election day, could ultimately boost turnout.

This past weekend, the New York Times broke the news of Votecastr’s arrival on the scene, complete with some handwringing from the media and political establishment. But the best explanation of what it is came from Issenberg on Slate. “On the biggest news day of the year, news organizations offer an interminable pregame show and then flip to the final score, skipping the Super Bowl itself,” Issenberg writes.

But the dirty secret inside the Beltway is that campaigns have long known precisely who is winning the game in real time and, using the same sophisticated turnout modeling, Votecastr seeks to make that information available to you and me throughout election day. That the networks and major news outlets haven’t yet done so is a stunning testament to the power of knee jerk conventional wisdom, as Issenberg outlines. It’s the fallout of an early call of the 1980 presidential race between Jimmy Carter and Ronald Reagan, even though hardly any evidence exists to suggest that said early call depressed turnout in western states where the polls were still open.

Besides, Votecastr isn’t planning on calling races. It’s talking about leveling the information playing field between the insiders—the campaign consultants and TV talking heads who are in the know—and the rest of us. When I caught up with Smukler yesterday, he was starting to hear from establishment types that he’d be suppressing turnout, and he was, like Issenberg, working the football metaphor.

Votecastr isn’t planning on calling races. It’s talking about leveling the information playing field between the insiders—the campaign consultants and TV talking heads who are in the know—and the rest of us.

“I’m really just a play-by-play announcer,” he said. “Look, you tune into an NFL game in the third quarter and one team is up 42-3. The sportscaster doesn’t say the game is over. The fan takes in the information and makes that determination for himself. The sportscaster still calls every play. We’re just calling the score throughout the day, and not projecting the ultimate winner.”

Votecastr is a long overdue innovation, and one that, by hooking citizens on the won/lost narrative on election day, could ultimately boost turnout. Who knows? As election day coverage continues to borrow from NFL game day, maybe someday the time will come when, as in Great Britain, it becomes legal to place wagers on election results. When that day happens, the NFL and politics will have finally merged, for good or ill.

Photo: Michael Pittman

The Philadelphia Citizen will only publish thoughtful, civil posts. We want to be a communal space. But that doesn’t mean you have a First Amendment right to be an idiot. Send us an insulting, offensive and/or wildly off-topic comment and not only will we refrain from posting it -- we will laugh at you before we hit delete.

Recent Tweets
@THEPHILACITIZEN

@thephilacitizen @@thephilacitizen
The Citizen
@thephilacitizen
Could there be unexpected drama in the Philly DA's race? asks @onwurd radio's Charles Ellison @ellisonreport https://t.co/vPUD8eSuDK 
The Citizen
@thephilacitizen
Yum! Local pop maker @mompopsphilly is about to bring affordable, allergen-free desserts to kids everywhere. https://t.co/jAw1vuxoHp 
The Citizen
@thephilacitizen
What turned the corner of success for @hopeworkscamden? Trauma-informed care https://t.co/3DEBkcMktg 
The Citizen
@thephilacitizen
This former MIT educational technologist grapples with the inequities her work can bring to education. https://t.co/Yn99TrYzCn 
The Citizen
@thephilacitizen
Local startup @neuroflow1 uses tech for a better way to diagnose PTSD. https://t.co/AbcG0PfvPl 
The Citizen
@thephilacitizen
RT @PhilaHHSCabinet:Did you #vote on May 16th? Here's your go to guide to be prepared for the next election via @thephilacitizen https://t.co/EXP5YE4kwM 
The Citizen
@thephilacitizen
Cool people doing cool things in Philly, here's some tips on how to be a great citizen. https://t.co/iqqXkTvm1l 
The Citizen
@thephilacitizen
Feeling inspired and ready to help? Find ways to get involved with The Citizen's "Do Something" guides. https://t.co/i5ORUIqQNc 
The Citizen
@thephilacitizen
It's spring! Read about urban gardening in Philly. https://t.co/tSpugeWNVJ 
The Citizen
@thephilacitizen
Philly startup @neuroflow1 is changing the way veterans and mental health professionals diagnose PTSD https://t.co/AbcG0PfvPl 
The Citizen
@thephilacitizen
Closing the generation—and employment—gap with the Refugee Urban Farm in South Philly. https://t.co/66wwl275Om 

LOAD MORE

Be a Citizen Editor

Suggest a Story